Persona

Kids

The survey shows that nearly most of the kids loves reading very much and make reading as their hobby. They also prefer to have a reading material with colorful design and fully-pictured materials. From the survey, we also can see that kids prefer comics very much, love computer very much and also addicted to cartoons. That is why most of them prefer to watch television compared to read in books. This is due to the powerful of technologies. And also all of them are able to use computer.

Here is the persona based on the survey :

Name	Muhammad Irfan
Age	7
School	SK Dato Wan Mohd Saman
Hobby	Reading and play computer
Addicted	Cartoons and Games
Activities	Watch Television, Play Games, Watch Cartoons
Computer Capability	Beginner

Teenagers

The survey on teenagers shows that most of them are still single and still studying. In addition, the also love reading as to absorb knowledge. Some of them prefer to read magazines and newspaper more compared to read other reading materials. In reading newspaper, Half of them love, but another half no. The most popular issue is current issue as teenagers always updated this types of news. Next, most of them have experiences in reading inside blog or websites and the also agree that reading in web can conserve the amount of paper produce everyday.

Here is the persona based on the survey :

 

Name	Ayuni
Age	19
Status	Single
Career	Studying
Hobby	Reading
Reason	As a knowledge
Computer Capability	Intermediate
Newspaper	Star, Metro, Berita Harian
Current Issue	Health, Disaster

Adults

Based on the survey, I found that most of them are married and have at least 2 children. All of them enjoy reading very much and most of them also prefer the type of book for their reading activity. Next, most of them read newspaper everyday and they always read for information and updated matter like economy, politics and many more. Lastly, they also read in front of the television or computer

Here is the persona based on the survey :

Name	Salmiah bt Ayob
Age	42
Status	Married
Career	Teacher
Hobby	Reading
Reason	As a knowledge
Computer Capability	Intermediate
Newspaper	Metro, Berita Harian
Current Issue	Economy, Politics, Health